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Thursday, June 18 • 5:00pm - 6:00pm
#522 OD: ON DEMAND - Online Medical Information Resources and Channels

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Component Type: Session
Level: Intermediate

The use of Chatbots is increasingly popular across a larger scale of applications, including systems that provide intelligence support to the user. However, in the area of pharmaceutical customer service, the concept of AI is not always successful. The bot requires training and there are concerns on whether the bot can understand the overall intent of the customer. Market regulations are also a huge bottleneck. The first presentation will describe implementation of a Medical Information Chatbot. The second presentation will assess the length of time it takes across various therapeutic areas on the time to publication of scientific literature to a citation on Wikipedia. A review of Wikipedia’s guidance will be provided as well as pharmaceutical collaboration efforts centered around mitigating misinformation.

Learning Objectives

Describe opportunities around implementation of Chatbot technology; Discuss how to mitigate challenges around Chatbot; Explain Wikipedia’s guidance and process around updating Wikipedia pages with citations from the scientific literature in order to make product information available to HCPs; Identify that delays exist in updating Wikipedia drug related pages with scientific literature and caution should be used in interpreting the information as a first line source of medical information.

Chair

Poonam A. Bordoloi, PharmD

Speaker

Assessment of Time to Publication of Scientific Literature to Wikipedia Citation in a Cohort of Products
Michelle Kissner, PharmD, RPh

Impact of Medical Information Chatbot
Riwa Tanaka


Speakers
avatar for Poonam Bordoloi

Poonam Bordoloi

Executive Director, Head of Global Medical Affairs Capabilities, Organon & Co., United States
Poonam is currently a Team Lead within the Global Scientific Content group at Merck based in Kenilworth, NJ. She has global responsibility across the entire General Medicines portfolio with a large team covering key products. Most recently, Poonam was at Celgene in the Strategic Medical... Read More →
avatar for Michelle Kissner

Michelle Kissner

Director, Publications Management, Pfizer Inc
Michelle Kissner is an accomplished innovator & leader in medical publications at Pfizer & is responsible for overseeing multiple publication agency partners & operational aspects of cross-functional publication teams to ensure successful development/implementation of comprehensive&scientifically... Read More →
avatar for Riwa Tanaka

Riwa Tanaka

Data Scientist, Chugai Pharmaceutical Co., Ltd.
Riwa Tanaka has been working in the drug development industry for over 10 years. She started at Chugai pharmaceutical Company as a biostatistician in the department of clinical development in 2005 and transfer to the Medical Affairs Div. from 2013. She was involved in implementing... Read More →

Thursday June 18, 2020 5:00pm - 6:00pm EDT
TBD Virtual Event Horsham, PA 19044
  04: MedAffairs-SciComm, Session