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Thursday, June 18 • 5:00pm - 6:00pm
#524 OD: ON DEMAND - Storyboarding for Key Message Alignment in Marketing Applications

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Component Type: Session
Level: Intermediate

In this session, a model for storyboard creation will be presented. Participants will consider steps to follow with the storyboard prior to data availability. In addition, positioning clinical pharmacology messaging during product development will be presented. Finally, a tool for tracking safety messages during NDA development will be presented.

Learning Objectives

Recognize the value of early team approval of key messages to guide product development and common technical document authoring; Discuss how to use storyboards and other tools to engage teams in critical discussions and decisions during the course of document development.

Chair

David Sorscher, PhD, RAC

Speaker

Storyboarding for Key Message Alignment in Marketing Application
David Sorscher, PhD, RAC

Beginning with the End in Mind: Positioning Clinical Pharmacology Messaging from Phase 1 to NDA
Brandon Burch, PhD, MS

The MIRS (Message, Issues, Response, Support) Tool: Tracking Safety Messages Through to NDA.
Aaron B. Bernstein, PhD


Speakers
avatar for David Sorscher

David Sorscher

Managing Medical Writer, Merck & Co., Inc
Experienced and successful scientific and medical/regulatory writing professional. Directed BLA/NDA/IND writing and primary or contributing author for multiple components of regulatory documents (clinical, nonclinical, and pharmacokinetic) for world-wide submissions. Strong background... Read More →
avatar for Brandon Burch

Brandon Burch

Associate Director, Scientific Writing and Regulatory Affairs, Nuventra, Inc.
Dr. Burch has been with Nuventra since May 2014 with a primary focus on regulatory affairs, medical and scientific writing, and project management, and currently heads Nuventra’s Regulatory Affairs and Medical Writing department. He has helped prepare and coordinate INDs, NDAs... Read More →
AB

Aaron Bernstein

Principal, Aaron Bernstein Consulting, LLC

Thursday June 18, 2020 5:00pm - 6:00pm EDT
TBD Virtual Event Horsham, PA 19044
  04: MedAffairs-SciComm, Session