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Thursday, June 18 • 9:30am - 10:30am
#412 L: Telling Health Stories for Drug Development

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Component Type: Forum
Level: Intermediate
CE: ACPE 1.00 Knowledge UAN: 0286-0000-20-700-L04-P; CME 1.00; IACET 1.00; RN 1.00

Health stories are everywhere. The challenge for medical writers and communicators is to convert these stories into meaningful action in drug development. These patient-communicators will share how they influence research execution through stories.

Learning Objectives

Describe the evolving role of patient health stories in the context of patient-focused drug development; Identify how to become an effective health storyteller and listener; Describe how to apply diverse patient stories to protocol writing and clinical trial patient-facing materials.

Chair

Mary Murray, MBA, MPH

Speaker

Lynch Syndrome and Furthering Patient-Centric Research
David Dubin

Eliciting Stories from Vulnerable Populations to Improve Health Outcomes
Adebola Adedimeji, MBA, MS

Listening and Learning: Patient Experience and the Evolution of Research Protocols
Amy Fesmire-Baus, MS



Speakers
avatar for Mary Murray

Mary Murray

VP, Collaborative Action Networks, National Minority Quality Forum
Mary Stober Murray is a leading voice and collaboration-builder for health equity and patient engagement in pharmaceutical development operations. In her role at National Minority Quality Forum, Mary leads multi-stakeholder collaborative networks to improve lives in high-risk communities... Read More →
avatar for David Dubin

David Dubin

Founder, AliveandKickn
3x Lynch Syndrome Cancer survivor, co-Founder AliveAndKickn foundation for hereditary cancer, Vice President of Sales Kailos Genetics, above average soccer coach.
AA

Adebola Adedimeji

Associate Professor of Epidemiology and Population Health, Albert Einstein College of Medicine
Professor Adedimeji is a socio-behavioral epidemiologist and global public health researcher with 25+ years of experience in multiple countries in sub-Saharan Africa, Southeast Asia, Western Europe, and the United States. He is a subject matter expert with skills in social epidemiology... Read More →
AF

Amy Fesmire-Baus

Senior Medical Writer, Bristol-Myers Squibb Company
Amy has 10 years of industry experience, including 7 years of writing drug development protocols. She is completing her fieldwork study and expects to graduate in August of 2020 with a Masters in Public Health with a concentration in epidemiology. She also has been a patient advocate... Read More →
avatar for Mary Murray

Mary Murray

VP, Collaborative Action Networks, National Minority Quality Forum
Mary Stober Murray is a leading voice and collaboration-builder for health equity and patient engagement in pharmaceutical development operations. In her role at National Minority Quality Forum, Mary leads multi-stakeholder collaborative networks to improve lives in high-risk communities... Read More →


Thursday June 18, 2020 9:30am - 10:30am EDT
TBD Virtual Event Horsham, PA 19044
  04: MedAffairs-SciComm, Forum