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Tuesday, June 16 • 4:00pm - 5:00pm
#248 L: Incorporating the Patient Perspective in a Drug Development Program

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Component Type: Session
Level: Intermediate
CE: ACPE 1.00 Knowledge UAN: 0286-0000-20-664-L04-P; CME 1.00; IACET 1.00; PDU 1.00 PMI 2166OL3FCG; RN 1.00

This session will discuss the value of identification and incorporation of patient needs into the drug development/project management plans, including data gathering and modeling for registration clinical studies. Examples of listening and coaching skills to obtain patient insights and how those have been integrated into development/clinical programs will be shared.

Learning Objectives

Describe why incorporation of patient needs is essential to drug development programs; Discuss examples of patient insights and how those insights have been integrated into drug development plans; Identify how patient needs extends beyond the development program and into the product communication strategy to patients, physicians, and payer


Mark Kryah, PMP


Why Gathering Patient Perspectives is Critical in Drug Development
Kim Ribeiro, MS, MT

Incorporating the Patient Perspective in a Drug Development Program
Nathan Kreischer, MS, PMP

avatar for Mark Kryah

Mark Kryah

Senior Advisor/COO, Bio-Medicines Business Unit, Eli Lilly and Company, United States
Mark Kryah is COO/Senior Advisor in Eli Lilly’s Bio-Medicines Business Unit, leading Phase 3 development in Immunology. He has been leading global development projects for 20+ years, with extensive international and partnership experience. Mark has been involved with DIA for over... Read More →
avatar for Kim Ribeiro

Kim Ribeiro

Therapeutic Area Lead, Patient Centric Clinical Development, AbbVie, Inc.
Kim Ribeiro, MLS (ASCP) CM, MS, has over 10 years of clinical trial patient experience with her most recent position being at AbbVie. She has a strong focus on strategic recruitment and retention planning, digital outreach and raising clinical trial awareness in underrepresented populations... Read More →
avatar for Nathan Kreischer

Nathan Kreischer

Director, Global Project & Alliance Management, Merck & Co. Inc., United States
Nathan is a Director within Global Project & Alliance Management at Merck. He has over 14 years of experience in the Pharmaceutical industry spanning Basic Research, Sales, Clinical Research and Project/Program Management. He has successfully lead teams through strategy development... Read More →

Tuesday June 16, 2020 4:00pm - 5:00pm EDT
TBD Virtual Event Horsham, PA 19044
  07: ProjMgt-StrategicPlanning, Session