DIA 2020 Virtual Global Annual Meeting

Component Type: Workshop
Level: Basic

Today’s professionals have more options than ever to easily create content and promote themselves to external audiences. But developing the best strategy can be difficult for those unfamiliar with the process. Where is your audience? How do people in clinical research consume their news? And how much time needs to be invested to be successful? We will show attendees how to create a streamlined, efficient thought leadership program to break out and share their stories differently than the competition. Topics covered will include how to authentically promote yourself and your knowledge through: • Social media and the best types of content for each platform • Media relations and the news cycle • Speaking opportunities and conferences (even through exhibition booths) • Self publishing and organically-created content

Learning Objectives

Create and execute a thought leadership strategy; Promote yourself and your brand through social media, news publications, and through your company; Create content and share your viewpoints and expertise in a way that resonates with audiences.

Chair

Leigh Anne Minnier