Back To Schedule
Sunday, June 14 • 2:30pm - 3:30pm
#0003 SL: The Five Steps to Establish Yourself as an Influencer and Improve Your Professional Communications

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Component Type: Workshop
Level: Basic

Today’s professionals have more options than ever to easily create content and promote themselves to external audiences. But developing the best strategy can be difficult for those unfamiliar with the process. Where is your audience? How do people in clinical research consume their news? And how much time needs to be invested to be successful? We will show attendees how to create a streamlined, efficient thought leadership program to break out and share their stories differently than the competition. Topics covered will include how to authentically promote yourself and your knowledge through: • Social media and the best types of content for each platform • Media relations and the news cycle • Speaking opportunities and conferences (even through exhibition booths) • Self publishing and organically-created content

Learning Objectives

Create and execute a thought leadership strategy; Promote yourself and your brand through social media, news publications, and through your company; Create content and share your viewpoints and expertise in a way that resonates with audiences.


Leigh Anne Minnier

avatar for Leigh Anne Minnier

Leigh Anne Minnier

Communications Manager, TransCelerate BioPharma Inc., United States
Leigh Anne is the Communications Manager at TransCelerate Biopharma, Inc. In this role, she is responsible for all corporate communications, public relations, and marketing efforts on behalf of the company. This includes creating and executing public relations campaigns; maintaining... Read More →

Sunday June 14, 2020 2:30pm - 3:30pm EDT
TBD Virtual Event Horsham, PA 19044