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Tuesday, June 16 • 9:30am - 10:30am
#212 L: Qualitative, Quantitative, and Mixed Method Approaches to Capture the Patient Experience

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Component Type: Workshop
Level: Intermediate
CE: ACPE 1.00 Knowledge UAN: 0286-0000-20-721-L04-P; CME 1.00; IACET 1.00; RN 1.00

This workshop will assist attendees in implementing methods for generating robust and meaningful patient experience data to inform medical product development and regulatory decision-making. Pragmatic approaches will be shared.

Learning Objectives

Explain how to select the appropriate method(s) to use to collect patient experience data; Determine how to integrate qualitative and quantitative methodologies in order to generate both meaningful and useful patient experience data; Identify best practices for how to conduct qualitative, quantitative, and mixed method research; Determine innovative approaches to data collection.


Ebony Dashiell-Aje, PhD


Naomi Knoble, PhD

Emily Freeman, PhD, MSc

Heather Gelhorn, PhD

avatar for Ebony Dashiell-Aje

Ebony Dashiell-Aje

Director, Patient-Centered Outcomes Research, Biomarin Pharmaceutical Inc.
Dr. Dashiell-Aje is a leading expert in clinical outcome assessment (COA) design and implementation, advising on COAs, study endpoint issues and regulatory science. As a health outcomes researcher and methodologist, Dr. Dashiell-Aje is driven by her passion for public health and promoting... Read More →
avatar for Emily Freeman

Emily Freeman

Senior Director, Global Regulatory Behavioral Science, Sanofi
Dr. Emily Freeman is experienced patient centered science leader with a primary goal of accelerating the adoption of social/behavioral sciences within the pharmaceutical industry. She has worked to ensure the patient experience is incorporated into key regulatory decisions informing... Read More →
avatar for Heather Gelhorn

Heather Gelhorn

Senior Research Leader, Patient-Centered Research, Evidera
Heather Gelhorn, PhD, is a Senior Research Leader with Evidera’s Patient-Centered Research group. Dr. Gelhorn has over 15 years of experience in designing and conducting health outcomes research in a variety of therapeutic areas (e.g., oncology, respiratory, endocrinology, rheumatology... Read More →

Naomi Knoble

Reviewer, Division of Clinical Outcome Assessment, OND, CDER, FDA, United States
Naomi Knoble, PhD, is a reviewer in the Division of Clinical Outcome Assessment (DCOA), Office of New Drugs (OND), Center for Drug Evaluation Research (CDER), with the US Food and Drug Administration (FDA). Prior to FDA, Dr. Knoble was a research scientist and global healthcare consultant... Read More →

Tuesday June 16, 2020 9:30am - 10:30am EDT
TBD Virtual Event Horsham, PA 19044