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Tuesday, June 16 • 9:30am - 10:30am
#212 L: Qualitative, Quantitative, and Mixed Method Approaches to Capture the Patient Experience

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Component Type: Workshop
Level: Intermediate
CE: ACPE 1.00 Knowledge UAN: 0286-0000-20-721-L04-P; CME 1.00; IACET 1.00; RN 1.00

This workshop will assist attendees in implementing methods for generating robust and meaningful patient experience data to inform medical product development and regulatory decision-making. Pragmatic approaches will be shared.

Learning Objectives

Explain how to select the appropriate method(s) to use to collect patient experience data; Determine how to integrate qualitative and quantitative methodologies in order to generate both meaningful and useful patient experience data; Identify best practices for how to conduct qualitative, quantitative, and mixed method research; Determine innovative approaches to data collection.


Ebony Dashiell-Aje, PhD


Naomi Knoble, PhD

Emily Freeman, PhD, MSc

Heather Gelhorn, PhD

avatar for Ebony Dashiell-Aje

Ebony Dashiell-Aje

Director, Patient-Centered Outcomes Research, Biomarin Pharmaceutical Inc.
Dr. Dashiell-Aje is a leading expert in clinical outcome assessment (COA) design and implementation, advising on COAs, study endpoint issues and regulatory science. As a health outcomes researcher and methodologist, Dr. Dashiell-Aje is driven by her passion for public health and promoting... Read More →
avatar for Emily Freeman

Emily Freeman

Senior Director, Global Regulatory Behavioral Science, Sanofi
Dr. Emily Freeman is experienced patient centered science leader with a primary goal of accelerating the adoption of social/behavioral sciences within the pharmaceutical industry. She has worked to ensure the patient experience is incorporated into key regulatory decisions informing... Read More →
avatar for Heather Gelhorn

Heather Gelhorn

Senior Research Leader, Patient-Centered Research, Evidera
Heather Gelhorn, PhD, is a Senior Research Leader with Evidera’s Patient-Centered Research group. Dr. Gelhorn has over 15 years of experience in designing and conducting health outcomes research in a variety of therapeutic areas (e.g., oncology, respiratory, endocrinology, rheumatology... Read More →

Naomi Knoble

Reviewer, Division of Clinical Outcome Assessment, OND, CDER, FDA, United States

Tuesday June 16, 2020 9:30am - 10:30am EDT
TBD Virtual Event Horsham, PA 19044