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Thursday, June 18 • 5:00pm - 6:00pm
#530 OD: ON DEMAND - The DEEP Model: Long-Term Commitment to Partnering With Patients

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Component Type: Workshop
Level: Intermediate

The DEEP Model ensures embedded, systematic, accountable and dynamic patient engagement: by encouraging co-creation, it aims to integrate patients´ insights across all key areas of the product development value chain within the organization, with a measurable impact on products and services.

Learning Objectives

Discuss the DEEP Co-Create Methodology, which highlights the value of partnering with patients and the important role that patients can take in the pharmaceutical research process; Identify our metrics and engagement framework, to demonstrate impact and value of our patient engagement activities.


Charline Coquerel


Sherina Kuruvilla

Lukas Eichmann, MSc

avatar for Charline Coquerel

Charline Coquerel

Director, Global Patient Relations, Novo Nordisk A/S
Charline Coquerel is Director & Head of Global Patient Relations at Novo Nordisk. She is responsible for Novo Nordisk’s corporate patient engagement and advocacy strategy, ensuring there is a systematic approach for soliciting and integrating patients´ insights across the product... Read More →
avatar for Lukas Eichmann

Lukas Eichmann

Associate Patient Relations Manager, Novo Nordisk
Lukas Eichmann is Associate Patient Relations manager in the Global Patient Relations team at Novo Nordisk. In his current role, he is managing the DEEP network and is responsible for analytics and implementation of insights, drawing on his experience with quantitative and qualitative... Read More →
avatar for Sherina Kuruvilla

Sherina Kuruvilla

Associate Director, Global Patient Relations, Novo Nordisk A/S
Sherina Kuruvilla is responsible for the global patient engagement strategy for Novo Nordisk, ensuring there is sustainable framework for integrating patients´ insights across the product development value-chain. She joined Novo Nordisk in 2002. She has over 18 years of industry... Read More →

Thursday June 18, 2020 5:00pm - 6:00pm EDT
TBD Virtual Event Horsham, PA 19044